Icon Magazine does a series where they ask designers to to redesign something they think needs updating, has been designed badly or has a problem that needs solving. They call this the ReThink series. Design agency, Freytag Anderson Studio, was asked to participate in the series. The duo choose Ikea, rebranding the logo to more closely represent the brand.rethinkIkea-3 rethinkIkea-4 rethinkIkea-2 rethinkIkea-1