Jesse Wisley commissioned design and branding studio “Me,” to develop a brand Identity system for VIMA, a new concept café’ that combines the art of coffee with live music performance. The logo is simply a “V” stylized to look like cup of coffee or music score, depending whether it is for the VIMA music or coffee brand. The approach is very minimalistic, it’s so clean and so simple. I might be biased though, I’ve always liked the shape of a “V.” This ad right here is fire! That coffee ring and the text running vertical off the edge. FUEGO!!!