IKEA of Saudi Arabia has teamed up with Memac Ogilvy & Mather to create a stunning campaign that shows just how affordable their furniture is. The add comprises of pictures of furniture pieces being overplayed everyday items with the total of the items equalling the sum of the furniture piece. For example an IKEA table costs the same as three coffees, a bookcase costs the same as two pizzas, however I kinda want the pizza more 😉Ikeacampaign1ikeacampaig3nikeacampaign5ikeacampaign4ikeacampain2