Project ARA has been in the works for a while now. The modular setup allows users to swap out modules to create the phone they need for the day. mod-phone-spread

the only phone you’ll need.

Going to an event? Just add on a camera and a stand mod.

Mod-phone-spread2Long are the days when you had to grab your iPhone (ya know because androids are lame lol jk #IMGN) and bluetooth speaker to bump your tunes. With ARA just add speaker mods.

change your phone as often as you change your clothes.ARA-file-spread