Instagram recently underwent a rebrand, dropping the vintage camera logo for a vibrant color gradient with a stylized camera icon. The CEO said, “You’ve inspired us to update our look by the way you’ve evolved. We designed our new look to match your vibrant and diverse stories.” Unfortunately or maybe fortunately, the new logo has gone viral and spawned many memes. Peep some below.

To think Instagram probably paid a lot for the logo.

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This one is my favorite lol. It’s probably what really happened.

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They finally figured out how the app is really being used, so they’ve partnered with durex #IMGN

The rebrand not only spawned meme lords to make some dank memes but designers to take their own spin on the logo. Here are some of my favs. 106d1d37076137.5733980b8cb14

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Source: NYmag.com & LogoInsipration.net