Uber has recently went under the Cursor.

The Company rebranded with an entire new look from Logo down to Visual Identity.

“Our new look and feel celebrates both our technology and the cities we serve,” explains CEO Travis Kalanick. “This updated design reflects where we’ve been, and where we’re headed.”

Screen-Shot-2016-02-03-at-5.52.25-PM

uber_2016_movie_screen_grab_framework

Uber also opted for a new website and brand book to keep with the overall feel of the brand.

 

 

For more #ClickClick —>Calligritype.com